Is your digital pulling its weight?

When someone opens your site on mobile, how does it feel?

Not what your team says — what a stranger with a mid-tier phone would say.

• Instant. Snaps into view.
• Fast enough, no complaints
• OK on wifi, slower on cell
• Sluggish, hero shifts around
• Honestly, painful

How would you describe your brand's visual identity?

• Locked in. Every touchpoint aligned.
• Mostly aligned, some drift
• Inconsistent across channels
• No real system — we improvise
• It's actively working against us

How do most new prospects find you?

Best guess. We're looking for where the demand actually comes from.

• Google searches for what we do
• Referrals + word of mouth
• LinkedIn / social
• Cold outreach we run ourselves
• Honestly, we're not sure

How does AI show up in your business today?

• Baked into workflows, measurable lift
• Team uses it ad-hoc, no strategy
• Explored a pilot, didn't stick
• Haven't started
• We're actively avoiding it

Could you name the #1 reason visitors don't convert?

Not "our pricing" — the actual friction point on the site.

• Yes — we have the data
• Yes — best guess from feedback
• Not really
• We don't track conversions
• What conversion?

Compared to your top competitor online, you feel...

• Ahead by a mile
• Slightly ahead
• Neck and neck
• Behind
• Not in the same category