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Design, Web, and AIDone right
01/OUTSIDE · MISSISSAUGA

Digital that earns its number.

·Since 2013

Digital agency in Mississauga, Toronto, and Dallas. Web development, SEO, AI, cybersecurity, data analytics, branding, digital marketing, and workflow automation for Canadian and US businesses. Sites that convert, AI that reasons, data you can defend.

What we do

The work most businesses actually hire us for.

Recent engagement · 2026

Real projects, real numbers, real handovers.

Mercury Foodservice
Foodservice Distribution

Mercury Foodservice

Hamilton's only hometown foodservice distributor, operating since 1993. First working trade-facing web presence in two years after the previous WordPress install went dark and was replaced with a scrolling-truck "coming soon" page in May 2024. New build shipped on real client photography, thirty-two named vendor relationships, and a printable Brand Guidelines PDF as a v1 deliverable. Phase 2 vendor and SKU listing layer in active build.

Working with Muhammad on our new website has been a great experience from start to finish. He was incredibly responsive to feedback, patient through multiple revisions, and willing to make suggestions along the way.

Alyssa Outerson · Mercury Foodservice
mwfoods.ca
Mercury Foodservice homepage screenshot
Independent Hamilton foodservice distributor, since 1993Live site →
How we work

Four steps from goal to handoff.

The same model runs every engagement, from a one-off SEO sprint to a year-long platform build.

01

Discover

A short, sharp working session: the goal, the constraints, the metric that decides whether this worked. Everything downstream points back to it.

02

Define

We turn the discovery into a written plan: scope, deliverables, timeline, and the moments where you sign off. No surprises, no scope creep.

03

Build

We ship in tight increments you can react to, not 6-month black boxes. Each step lands in your inbox with a clear note on what changed and what's next.

04

Hand off

You leave with documentation, training, and a system your team can actually run with. We don't build dependence on us as a feature.

From the studio

Work and notes, in the open.